Rooted in Function
Guided by Culture
Hello!
My name is Joël Ferguson-Salamin, a highly skilled creative designer. With over 10 years of experience in product design and innovation, I have worked for brands such as Arc’teryx, Rapha and Vivobarefoot. I have a track record for driving the delivery of industry-acclaimed products, services and experiences within sport, outdoor and the technical product space.
With a degree in Industrial Design, I apply my unique blend of design thinking, technical skills and creativity to bring innovation to life from vision to launch and beyond. I have extensive expertise in building products, innovation and strategies tailored to serve a human centric approach with empathy and curiosity.
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Innovation.
I believe in pushing boundaries, exploring new technologies, and challenging conventional thinking to create revolutionary products.
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Creative.
I believe in harnessing imagination and originality to design products, services and experiences that not only meet technical requirements but also inspire and delight users.
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Product.
I aim to create products that stand the test of time. This entails meticulous attention to detail, rigorous testing, and continuous refinement to ensure that the final product exceeds expectations in terms of quality and performance.
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Brand.
Central to my philosophy is the belief that design plays a pivotal role in shaping brand identity. By crafting cohesive and compelling branding through product design, I help brands establish meaningful connections with their audience.
